Saturday 25 January 2014

Promote Your Business Efficiently Thanks To Article Marketing

By Barbara Cox


It may seem like it is you against the world sometimes when it comes to dealing with article marketing. With the vast amount of information available online, it can be nearly overwhelming at first. This article will provide much helpful information for you to get started on the right path.

Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.

Do not worry about online plagiarism. When another website copies your written work, claim credit by advertising to the public, just how many websites use and trust your material. Consider linking your web page to the web pages that have taken your content. Claiming credit in this way will be much cheaper than hiring a lawyer for copyright litigation.

Most articles on the web shouldn't be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.

Avoid using "marketing language" within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.

Don't just submit to article directories, but also to blog networks. Blogging is very popular and a good blog can drive major traffic to a site. Be sure and include your bio and link back with each article so readers can visit your website.

Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won't be submitting as many as you are used to.

Set a schedule for submitting new articles and stick to it. You will want to aim for a new submission every day or every other day, especially in the beginning as you get used to the process. Being consistent with your quality and quantity, will lead to success in this field.

Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.

In conclusion, suitability is important. It is necessary to follow their guidelines strictly. You must be creative while meeting the needs of the magazine. The closer you match their interests, there is a better possibility for an editor to accept your proposal. Do your best to meet these requirements and do not give up if you are not published right away.




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