If you have ever clicked on a banner advertisement, you might want to consider why you did that. Were you attracted by the colors that you saw, or perhaps it was an animated gif that caught your attention as you were surfing on a website. More than likely, the reason that you clicked was that it pertained to the content that you are reading, or if it was re-targeted traffic, it could be an advertisement for something that you saw before. Regardless of why the banner ad popped up, the reason that you clicked was because of a strategy called ebb and flow. Let's look at what this strategy entails, and how you can apply this to your business starting today.
People like to look at images more than they like to read words, which seems to have led to banner advertising making a comeback. To take advantage of this trend, you can use the success replication technique that is bound to help you develop successful banner advertisements right away.
This is something that has recently become more effective as a result of social networks using similar strategies. People have become accustomed to clicking on animated banners, especially if they are rotated continually. The key to making sure that people do not become subject to banner blindness is to use multiple variations of the same advertisement in a different setting. By creating animated banners that catch a person's attention, that are continually rotated with something new, you can increase the amount of clicks, and generate more traffic and sales.
The alternative to animated banners is to use text banners, but to succeed with them they must be designed in a certain way. The best way to get the highest amount of clicks is to make sure that your words appear to be highlighted and underlined, just like a regular link. By designing them in this manner, you will be able to generate more clicks as a result of their similarity to traditional links.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
People like to look at images more than they like to read words, which seems to have led to banner advertising making a comeback. To take advantage of this trend, you can use the success replication technique that is bound to help you develop successful banner advertisements right away.
This is something that has recently become more effective as a result of social networks using similar strategies. People have become accustomed to clicking on animated banners, especially if they are rotated continually. The key to making sure that people do not become subject to banner blindness is to use multiple variations of the same advertisement in a different setting. By creating animated banners that catch a person's attention, that are continually rotated with something new, you can increase the amount of clicks, and generate more traffic and sales.
The alternative to animated banners is to use text banners, but to succeed with them they must be designed in a certain way. The best way to get the highest amount of clicks is to make sure that your words appear to be highlighted and underlined, just like a regular link. By designing them in this manner, you will be able to generate more clicks as a result of their similarity to traditional links.
This gives you a higher percentage rate of possible sales that can be made using this strategy, a strategy that very few people implement because they will not take the time to create new graphics. Hopefully this strategy works for you as you attempt to sell more products and services on the web.
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