Friday 14 March 2014

The Importance Of Ranking Local Keywords On Google

By Abu Dawood


These days more and more businesses are discovering the important of internet marketing as people spend more of their time online. In many households, the internet is replacing the TV as the entertainment vehicle and news source of choice. Businesses who do not jump on this trend are likely to lose out to competitors who embrace the new advertising medium. One of the most important things for someone to focus on is ranking in Google for local keywords.



These days when people go to search for a local business, the first place that people consult is usually Google. This has become so common that the term "Google" has become a verb for many people. If people are looking for a business in their local area, they are going to put in a local keyword signifying their city or suburb. An example of a local keyword would be something like "Los Angeles roof repair." The roofers that come up for this search are the ones most likely to get the business.

These rankings are all based on what Google believes to be the authority of a a given website on the topic. It is not simply enough to talk about the specific service in the website. Nearly every one of your competitors do that. What really matters is what other websites say about your site. In a sense, every link you get from another website counts as a vote to get your business higher up in the search engine results.

There are specialists known as search engine optimization (SEO) consultants that understand how search engine algorithms work and how they can be manipulated to get your website or video to the top. With their help, you can make sure that your business is featured in one or more prominent spots on the first page for important keyword searches for your business.

The first page of Google for a local keyword search is one of the most valuable pieces of internet real estate for your business. If you are not found there, then chances are potential customers will not find your business at all. Invest in search engine marketing to make sure that you get as high a position in the search engines as possible.




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