Sunday 30 March 2014

New Amazon Marketing Strategies For 2014 - Trends Analysis

By Dirk Wade


There are many products that sell very well on Amazon. Most people that try to sell products from Amazon will often choose the most popular products that are selling right now. Although this is a very good strategy, it is a very poor strategy in regard to generating targeted traffic. If you're paying for advertising, it's going to cost you the most money to focus on the most popular keywords for the most popular products. The strategy, sub niche targeting, involves looking at keywords that are related to less popular products, targeting those, and making phenomenal sales. Here is how the strategy works and how you can bank using Amazon.com this year.



If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.

This technique involves building several different websites, each pertaining to a particular product line sold at Amazon. You are going to focus on one particular niche, and then target all of the manufacturers that make the different products. By doing so, you can cross reference the different products from each of your websites, linking from one site to the other. As long as your websites are on different IP addresses, it will seem very natural to the search engines that you are referencing similar products.

Although there are many different ways that you can get targeted traffic to the website that you have set up with the products that are currently trending, the easiest way is to use Facebook advertising which has a couple different benefits area the first benefit is that you are targeting visitors that are connected to social media.

This technique can also be used if you are targeting products that are related, but it's easiest to create a product in one particular niche, building multiple sites representing the different companies that sell similar products. This technique should help you not only improve your search engine positioning, but sell more products in higher volume, thus allowing you to receive a higher percentage of commission for each sale that you make.




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