Thursday 27 March 2014

Nintendo & Speaking Of Profits By Bobby Jain Credit Suisse

By Rob Sutter


On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on.

Keep in mind that Nintendo has a tremendous amount of money in the bank, stored away in case financial matters seem dire. This is one of the precautions that has helped the company over the course of time, especially when in comparison to the competition. When you look beyond the consoles that Sony and Microsoft have produced, their business models do not seem to be steady foundation. For example, Sony had to close down one of its major offices in recent times in order to keep costs down.

Nintendo does not exactly have the distinction of being in the clear, though. You can make the argument that the 3DS has done very well in terms of the handheld market but what is it that can be said about the Wii U has far as home consoles are concerned? It's apparent that sales have not exactly been tremendous, even though software has come out from both Nintendo itself and third-party entities. I think that this goes to show that Nintendo's maintenance of a strong bank account has proven itself to be a smart move.

It was said that Nintendo has, in terms of American currency, $10.5 billion in the bank; a strong statistic, to say the least, to the perspective of Bobby Jain Credit Suisse. If Nintendo wanted to go through substantial losses during the next four decades or so, it would be able to while remaining reasonably profitable. It's a financial cushion and I am sure that names such as Jain can agree. In order for Nintendo to prosper, though, there has to be a greater level of awareness about how gaming will change in the future.

Yes, there are many problems concerning Nintendo from a public standpoint. In comparison to the competition, Nintendo is seemingly a generation behind with its home video game console, meaning that not everyone is going to want to purchase it right out of the gate. However, the video game industry is one that changes on a dime. Nintendo has to learn from its mistakes because, as strong as its bank account may be, it's not like the account in question is bottomless and able to endure perpetual losses.




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