Tuesday 6 May 2014

The Take Of Online Marketing Companies On Facebook's Messaging Omission

By Robbie Sutter


It goes without saying but Facebook is arguably the largest social media network in the world. With so many people who have access to both the Facebook site as well as its mobile alternatives, it's hard to deny that it is a heavily utilized site. With that said, though, is it possible that Facebook is taking more control of its mobile efforts, for better or worse? Judging by the fact that it is removing messaging from its app, it could be a point for online marketing companies to key in on.

It was recently reported that Facebook was planning to remove the messaging function from its mobile app, which would mean that users would have to instead download the standalone Messenger app. Notifications of this change have made their way to those in Europe and I have no doubt that the notifications in question will be able to transition to other areas of the world as well. According to online marketing companies, It seems like this move has been made to draw more attention to the standalone Messenger app. If this was the case, then it's understandable, at the very least.

It goes without saying that a business should be able to stay on every customer's good graces, which is a point that online marketing companies would be able to agree with. It's important to keep in mind that the potential downloading of a new app could amount to clutter, which is a negative according to firms like fishbat. Is it possible that Facebook is making an attempt to actually force this change upon its users? If this is the case, it is perhaps the worst move that could be executed.

It's important to remember that there have been a number of instances where users have voiced their displeasure over sudden changes made by companies. For example, the Xbox One came under fire because of the proposed DRM restrictions linked to the console. After hearing the complaints from the gaming masses, Microsoft decided to do away with said restrictions. This was a problem that Microsoft ultimately avoided, so I am sure curious to see if Facebook will follow a similar route if the messaging service removal creates an even greater commotion.

Will Facebook pull back on this change, thereby making it seem as though it hadn't happened in the first place? It's hard to say, especially when this particular story is still so young at this point. With that said, though, a company should not take it upon itself to remove features for any reason whatsoever. To me, it goes against what consumers want and hopefully, in time, this news story will be looked at as one that can be considered as nothing but a blemish on the part of Facebook.




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