Facebook recently unveiled version 10.0 of its iOS app, designed for Apple products, and it drew attention for a number of reasons. The reason why this app is continually upgraded, from what I have seen, is because of the idea that Facebook is turning to the mobile front. With this comes the need to upgrade its app over the course of time, which it has done well. However, with various features added in with the version 10.0 upgrade, there is a tremendous amount of discussion to be done as well.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
Specifically, the news feed has shifted in the sense that Facebook users can no longer see updates in the "Most Recent" category at the onset. Instead, posts are sorted by their popularity, which is something that not many long-time Facebook users are accustomed to. One can argue that news can still be sorted in the "Most Recent" sense, which is fair to say. However, given the fact that this can only be done through an arguably drawn-out process, not many casual users will take the time to go about this.
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.
Specifically, the news feed has shifted in the sense that Facebook users can no longer see updates in the "Most Recent" category at the onset. Instead, posts are sorted by their popularity, which is something that not many long-time Facebook users are accustomed to. One can argue that news can still be sorted in the "Most Recent" sense, which is fair to say. However, given the fact that this can only be done through an arguably drawn-out process, not many casual users will take the time to go about this.
To say that Facebook's latest update to its iOS app was met with a mixed response would be an understatement. However, in order for companies to better understand what their fans want in an app, they have to take it upon themselves to research. They should read what others say - whether through reviews, comments, or what have you - and go on to make changes based on those thoughts. If the thoughts in question are taken into heavy consideration, I believe that further updates will be that much better.
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