4th Generation Communications is among the industries leading players in Internet Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We live in the digital age and our customers are being swamped with information on a daily basis. Clients are being hit with text ads, photos, banners and of course videos. The amount of business owners fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We should create content that draws them in and keeps them.
Videos are a bit harder than different kinds of advertising like banners, text advertisements, and images. With those types of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our clients to click our video to watch it, it is totally up to them.
Two Things That Will Get Your Customers To Look At Your Video
There are two crucial aspects that you must get right to increase the chances of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 - 3 minutes. Though three minutes may not seem like a long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the everyday activities that they forget about things such as brand naming. This is a critical aspect of your marketing campaign and should be taken seriously, because ultimately it will skyrocket your ROI.
We live in the digital age and our customers are being swamped with information on a daily basis. Clients are being hit with text ads, photos, banners and of course videos. The amount of business owners fighting for customers attention is increasing.
As entrepreneurs it is our job to keep our buyers attention as long as possible. We should create content that draws them in and keeps them.
Videos are a bit harder than different kinds of advertising like banners, text advertisements, and images. With those types of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our clients to click our video to watch it, it is totally up to them.
Two Things That Will Get Your Customers To Look At Your Video
There are two crucial aspects that you must get right to increase the chances of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 - 3 minutes. Though three minutes may not seem like a long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the everyday activities that they forget about things such as brand naming. This is a critical aspect of your marketing campaign and should be taken seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.
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