The world has become a global village where you interact with people from different parts of the globe just in the same way you interact with your next-door neighbor. Social media services are used by both small and large business organizations to promote their products. It is almost impossible to find a marketing expert today that does not recommend social media marketing as a marketing strategy. There are a number of benefits that you can derive from using social media as a marketing strategy.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media reaches many people when compared to other traditional marketing strategies. Many people are on social media in comparison to those that read, say, newspapers or use other forms of communication. Advertisements that are meant for the youths achieve much success when put on social media like Facebook or twitter than with traditional methods of advertisements.
Social media breaks geographical barriers that had crippled other advertising strategies. Multinationals can now reach their diverse customers all over the world by just one tweet or Facebook post. It is a case of killing two birds using one stone. This is deviation from the traditional methods where businesses had to run an advert with different advertising agencies in their overseas markets.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
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