An online marketing company will be able to draw your attention to many social networking platforms, but SoundCloud is among the most unique. While it incorporates networking elements, it's also worth noting that its focus on audio, music, and podcasts included, makes it stand out from the rest. Are you curious about using SoundCloud to boost awareness for your brand? Here are some do's & don'ts that will help you.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T overlook the importance of visuals. SoundCloud is an audio-focused platform, but this doesn't mean that you have to limit yourself to this. With every piece of content that you upload, you can include a picture. This is especially helpful if, for example, you're a musician that wants to draw attention to your albums. By including album art, you bring a visual element into the fold, which only makes your content more engaging and shareable.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
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