When you use a search engine, you expect results in order of ranking. What you see appear depends on the use of search engine optimization Edmonton. It is the key to searching effectively and finding what you need. You don't want to wade through dozens of websites, but only peruse the best and most relevant.
This process considers how the engines work and what people look for. It targets all kinds of searches - including general text searches, image searches, news searches, etc. It also considers what terms and keywords are being used, and which "engines" or programs are being used most.
Optimization of websites began in the mid-90's, along with the first "engines" or programs. As these programs became popular, site owners saw the benefits of having their own websites highly ranked in the final results. The actual term was coined around 1997, and was made popular by Bruce Clay. The early algorithms for the process depended on "keyword density" - how often the keyword came up in a result. Because of this, early results could be manipulated, making it difficult to pick out what was a truly helpful result and what was a skewered result by a webmaster trying to get traffic.
The process of using SEO will determine site visitors and they are precious to e-trade. You want to maximize visibility and therefore traffic. Shortly after SEO was invented, Google stepped in to control how it worked and to make it easy and effective. They are always on the lookout for clever webmasters who like to circumvent the system. Soon Yahoo! and Bing joined in devising private optimization algorithms to control abuse.
Google continued to improve "engine" results. In 2005, they began offering personalized results for logged-in users, which depended on the user's history. Bruce Clay argued that this would be the death of search result rankings, as rankings would change depending on who the user was. This would make rankings meaningless.
Legitimacy is of concern to detractors, but there are just as many if not more proponents of the SEO practice. Everyone wants to be on top, but not everyone can. It is worth trying nonetheless. Users hope that the quality of the sites listed is up to their reputation. A savvy webmaster will keep content vital and interesting as a matter of course. Viewing the metrics will help him or her make the necessary changes to stand out in the competition.
There are two basic types of optimization. Black hat is a way of pumping traffic by abusing the algorithms. It has a counter side in white hat SEO which is more legitimate and acceptable from an ethical point of view. It focuses on website content and keeping within certain standards. If one is caught with black hat in hand, penalties will ensure.
The optimization process is important to improving an "engine". It helps to weed out the bad results, giving the user only the results that are relevant to the queries. This improves the user's search experience and allows for easier researching.
This process considers how the engines work and what people look for. It targets all kinds of searches - including general text searches, image searches, news searches, etc. It also considers what terms and keywords are being used, and which "engines" or programs are being used most.
Optimization of websites began in the mid-90's, along with the first "engines" or programs. As these programs became popular, site owners saw the benefits of having their own websites highly ranked in the final results. The actual term was coined around 1997, and was made popular by Bruce Clay. The early algorithms for the process depended on "keyword density" - how often the keyword came up in a result. Because of this, early results could be manipulated, making it difficult to pick out what was a truly helpful result and what was a skewered result by a webmaster trying to get traffic.
The process of using SEO will determine site visitors and they are precious to e-trade. You want to maximize visibility and therefore traffic. Shortly after SEO was invented, Google stepped in to control how it worked and to make it easy and effective. They are always on the lookout for clever webmasters who like to circumvent the system. Soon Yahoo! and Bing joined in devising private optimization algorithms to control abuse.
Google continued to improve "engine" results. In 2005, they began offering personalized results for logged-in users, which depended on the user's history. Bruce Clay argued that this would be the death of search result rankings, as rankings would change depending on who the user was. This would make rankings meaningless.
Legitimacy is of concern to detractors, but there are just as many if not more proponents of the SEO practice. Everyone wants to be on top, but not everyone can. It is worth trying nonetheless. Users hope that the quality of the sites listed is up to their reputation. A savvy webmaster will keep content vital and interesting as a matter of course. Viewing the metrics will help him or her make the necessary changes to stand out in the competition.
There are two basic types of optimization. Black hat is a way of pumping traffic by abusing the algorithms. It has a counter side in white hat SEO which is more legitimate and acceptable from an ethical point of view. It focuses on website content and keeping within certain standards. If one is caught with black hat in hand, penalties will ensure.
The optimization process is important to improving an "engine". It helps to weed out the bad results, giving the user only the results that are relevant to the queries. This improves the user's search experience and allows for easier researching.
No comments:
Post a Comment