Thursday 25 June 2015

In The Field Of Web Design Egypt Designers Are Making Their Mark

By Freida Michael


A business, entrepreneur or any other organization without a website is almost unthinkable. The internet is, without a doubt, the one platform that allows everybody access to target markets just about anywhere in the world. It is a phenomenon that has stunned the world and it is still growing. Having a website is no longer really an option. In this digital world you simply must have an on line presence. It is interesting to note that in the field of web design Egypt has suddenly made its voice heard.

No modern business can hope to grow or thrive without using the internet as a crucial part of their marketing efforts. While the internet has opened many doors it has also seen to it that competition has become extraordinarily fierce. This is why it is so important to pay close attention to the performance of a site. It must attract new customers but it must also encourage visitors to return to the site regularly.

There are many software tools freely available for the creation and publishing of websites. It is unfortunate that so many would be on line entrepreneurs opt to use such tools to design their own sites. The sites created in this manner may look attractive, but they have no underlying management system. In short, such sites rarely succeed.

A rudimentary site created with free software may even look good, but it will never cut the ice in the competitive environment of the world wide web. Successful sites consist of much much more than a mere pretty interface. Instead, they consist of very advanced management components that are not even visible to visitors to the site. This requires professional skills and advanced knowledge about on line trading.

Then there is the issue of SEO. Without a search engine optimization strategy no website can hope to attract visitors from search engines. Millions of users still use search engines to find required information, services and products. They will not browse dozens or hundreds of sites but will instead concentrate on the top ten sites suggested by their search. Implementing a working SEO strategy requires special skills indeed.

Serious organizations employ professionals to create, manage and maintain their websites. It requires expert skills and knowledge in marketing, business and communications to create sites that are likely to attract the intended target market and to keep a site fresh, relevant and up to date. Without these expert skills the chances of a site achieving its objectives are rather small.

There are many complex issues that separate good sites that work from those that simply do not produce. Good sites are managed by professional designers that also manage the site, advise the owner, implement new marketing strategies and exploit new techniques and software. In addition, there are the issues of keeping the site up to date, to market it elsewhere on the internet and to gather statistics about consumer behaviour.

Yes, it is true that the internet continues to provide everyone with amazing opportunities. However, a rudimentary site will not succeed in this day and age. On line marketing has become a highly specialized field, best left to the professionals.




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