Saturday 13 April 2019

Long Island Advertising: The Do's And Don'ts Of Reddit Video

By Arthur Williams


In 2018, Reddit announced that videos hosted, on their platform, were viewed 1.4 billion times per month. The growth of video content on this platform should come as no surprise, as most people tend to gravitate toward said content, but it should indicate where business owners should place their focus. Anyone that's looking to achieve Long Island advertising success should be mindful of these do's and don'ts. They will help you generate traction on this platform, from a video standpoint.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Another rule to follow, when developing video content for Reddit, is to stay on topic. If you're the owner of a restaurant, for example, chances are that you'll want to focus on those that live in certain areas. Furthermore, you'll have to cater to specific tastes. This information should be prevalent in your content. Keep it focused, ensure that it's being directed to the right audiences, and your content will perform at a higher level.

Now let's discuss a few things that shouldn't be done with Reddit video content, starting with outward promotion. On social platforms like Reddit, users can determine when they're being advertised to, without any further value being presented. Blatant marketing won't fly, which means that business owners will have to be more creative with how they create content. It may take additional effort, on your end, but it will pay off.

A lack of genuineness can hurt your Reddit video content, too. There seems to be a shift in the mentality that adults have when it comes to companies they do business with. More often than not, they will gravitate toward establishments that help others or are involved in their communities. This goes back to the aforementioned idea of genuineness, which should be featured in the content that you post on social media, Reddit included.




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