If you're a business owner, you should have a LinkedIn company page as well. While it's likely that you already have a user account on this site, perhaps your business hasn't been given the attention it needs on said site. This is where company page creation comes into play, and it's worth noting that it pays off when the effort is put forth. Here are some of the do's and don'ts that will help for the sake of Long Island advertising.
When it comes to developing a LinkedIn company page, more information is always better. According to companies such as fishbat, you should fill out necessary spaces with accurate details, whether they're in regard to your business' location, the number of employees, or the logo that's used for branding purposes. If there is even a single space that's missing, it can make your company page appear amateurish. It should be as complete as possible for the best results.
Another way to get the most out of your LinkedIn company page is to keep it consistent. This is especially true if you invest time and effort in a bevy of social media platforms. If you have certain content that's posted on Facebook, for example, whatever you post on LinkedIn should either match or fall in line with it. What this does is establish your brand, allowing it to appear more consistent in the eyes of those that may be interested in doing business with you.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
What if content isn't routinely published on your LinkedIn company page? If this proves to be the case, it can result in said page taking a substantial hit from a relevance standpoint. Content is one of the driving forces on social media, which means that new posts, entries, and the like should be sent out. Even if a company page is updated every few days per week, provided the content is valuable, rest assured that a positive impact will be made.
When it comes to developing a LinkedIn company page, more information is always better. According to companies such as fishbat, you should fill out necessary spaces with accurate details, whether they're in regard to your business' location, the number of employees, or the logo that's used for branding purposes. If there is even a single space that's missing, it can make your company page appear amateurish. It should be as complete as possible for the best results.
Another way to get the most out of your LinkedIn company page is to keep it consistent. This is especially true if you invest time and effort in a bevy of social media platforms. If you have certain content that's posted on Facebook, for example, whatever you post on LinkedIn should either match or fall in line with it. What this does is establish your brand, allowing it to appear more consistent in the eyes of those that may be interested in doing business with you.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
What if content isn't routinely published on your LinkedIn company page? If this proves to be the case, it can result in said page taking a substantial hit from a relevance standpoint. Content is one of the driving forces on social media, which means that new posts, entries, and the like should be sent out. Even if a company page is updated every few days per week, provided the content is valuable, rest assured that a positive impact will be made.
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