Saturday 9 March 2019

Fresh Revelations On How To Grow Your Blog

By Catherine Parker


It is one thing to set up a blog and another to make it an effective tool for online presence. Brands, personalities and stores are looking for innovative ways to boost the ranking of their blogs. According to experts, you need to adapt the latest techniques on how to grow your blog. These secrets will be effective for huge brands as well as personal blogs.

A specific niche for the page will help promote it significantly. People search for very particular information on websites. If they are to return to the website, it must be because of the value they get from there. This means that you cannot combine the desires of different industries or clients on a single page. The niche will also affect the choice of domain name and enable you to provide consistent content.

A professional design will determine how well the page performs. People want blogs and pages that are easy to use. This is only possible if the design is user friendly. Information should be easy to find online. Movement from one page to the other must also be easy. Work with a professional who guides you on innovative designs to use. The design must also be friendly to search engine spiders. This helps to boost ranking and thus improve the chances of organic traffic.

Rethink content on the page. While captivating titles will bring traffic to a page, it is content that will keep visitors there. Offer content that is relevant, fresh and captivating to read. It must also be SEO friendly. Further, make it engaging by using dynamic formats like text, videos and images, among others. Return traffic will solely depend on how your content is structured.

Promote the page on different platforms. This includes networking with websites that deal with content that is similar to yours. Social media is also an effective platform to market your page. Beyond social media, you should consider including a link on email marketing campaigns. This is one of the strategies to boost organic traffic.

Visitors to any website should be engaged. There are several ways to engage these visitors. They include using excellent content, dynamic presentation of this content and allowing them to make comments as well as contribute to content on the website. Create social networks and raise topics of discussion on regular basis. Such engagements give a sense of belonging and appreciation. People will look forward to visiting a page because of the level of engagement.

Blogs need to be reinvented and renewed on regular basis. The same old style and features are boring. Visitors want to come home to something new from time to time. Adapt fresh designs, presentation and user experience, among other elements. However, the reinvention should be tempered so that it does not appear as though you are rebranding.

Track activity on the blog to guide you on the best step of action. This involves monitoring who clicks on the page, at what time the traffic is high and where this traffic is coming from. Such knowledge helps you to customize content and the page to meet the needs of visitors. Work with an expert to ensure that the investment you make bears desired fruits.




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