What are some of the most prominent factors that go into how well a website ranks? Bounce rate may be one of the most important, and to say that it goes a long way would be an understatement. Any Long Island SEO company will tell you that if a site fails to hold someone's attention, it stands a lesser chance of ranking well. With this in mind, here are a few bounce rate-related questions that deserve to be responded to.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.
"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.
"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.
"What, exactly, is bounce rate?" According to reputable names like www.fishbat.com, bounce rate is the term applied to the number of visitors that click away from a website almost as soon as they arrive. In other words, the higher your bounce rate, the poorer your website is likely to perform. There are many reasons why your own rate may be high, which we will get into later. Regardless, this is an important pillar of any Long Island SEO strategy.
"If someone visits my website, how long should they stick around?" Let's say that, for the sake of argument, that someone finds your website on a Google search. In this scenario, it's ideal that they stay on your site for a minute or so before they decide to click away. Such an event will lower your site's bounce rate, which will improve its SEO performance. The places where your site is accessed from will change the ideal time spent on site, so keep this in mind.
"What can happen if my site's bounce rate is too high?" There are a number of negative consequences that result from this. The most evident is a loss in Google rankings. If you ranked for certain keywords, only to severely drop off from them, your website may be to blame. Furthermore, you'll see less engagement on your site, not only in terms of sales and transactions but time spent on site in general. Problems like these should be accounted for as early as possible.
"How can I improve my site's bounce rate?" First, make sure that you create content that you can update your site with on a regular basis. Second, test your site to see how smooth the experience is; if there are any hiccups, these should be ironed out. Third, if there are any broken or misleading links, fix them so that your bounce rate doesn't take a hit. Steps like these will make a collective difference in how your site performs from an SEO standpoint.
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