Digital media plays a major role in business. For proof of this, all you have to do is look at the importance of search engine optimization. Every top web design company knows that SEO strategies are needed, but keeping track of metrics matters just as much. For those that would like to ensure the effectiveness of their strategy, here are 4 vital metrics that you should keep track of. This will provide you with information that will keep you ranking in the future.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Generally speaking, a visitor will click away from a site if it takes longer than 3 seconds to load. It's easy to see why, as the growth of digital media fostered a sense of immediacy. People expect sites to load quickly, which is the case for the ones that are developed well. Otherwise, performance can come to a crawl. This is yet another SEO metric that should be tracked over the course of time.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - Ultimately, by the end of your SEO strategy, you want to rank online. This is where keyword rankings come into play, and to say they are vital to the process at hand would be an understatement. When someone types in a term that relates to your business, you want them to find you easily. This will influence them to learn more about you. If you're not ranking online, your SEO may need some work.
No comments:
Post a Comment