Wednesday 27 June 2018

The Do's & Don'ts Of Long Island SEO For Shopify

By Arthur Williams


Ecommerce is massive, to say the least, and there are many names that have been responsible for this level of growth. Shopify is one of the most prominent examples, especially for those that have been able to sell products and make money through this platform. It may be difficult to do so, though, especially if you're unfamiliar with Long Island SEO. For a better understanding as to what this process entails, here are a few do's and don'ts to follow.

DO keyword research to develop an understanding of your Long Island SEO strategy. Keyword research will allow you to determine how your content should be created. When certain terms are used often enough, provided they flow with the copy they're implemented into, ranks improve. The same can be said for Shopify stores, so focus on terms that relate to your products and store itself. This will provide the best start that names such as www.fishbat.com can approve of.

DON'T simply create content and forget about it. If you believe that you only have to create a small amount of content for your Shopify store, you'd be mistaken. Content creation has to be done on a routine basis, as this will keep your store updated. It will also create interest among those that may be interested in doing business with you. Anyone that specializes in SEO will tell you that this is a vital piece of the larger Shopify puzzle.

DO include product reviews. If your goal, outside of SEO, is to increase purchases, you can instill faith in consumers by including previous reviews. These will tell people about the level of service your store provided, the products they received, and whether they'd like to do business in the future. When people can read testimonials, it makes them more comfortable with the idea of doing business as well. This is beneficial, even outside of SEO.

DON'T forget to use Shopify's built-in functionality. Yes, Shopify has its own SEO features that users can take advantage of. For instance, if you have multiple product pages, you will be able to modify their separate tags and URLs. By proxy, you can modify them so that search engines will be able to read them better. This will improve rankings over the course of time, which will bring more people to your online store.




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