Tuesday 7 March 2017

Long Island SEO: 3 Reasons Websites Should Have Blogs

By Arthur Williams


It seems like it would be a given that every website should have a blog section. After all, written content is one of the most crucial aspects that Long Island SEO companies have been known to cover. Unfortunately, not all sites are built with this feature in place. This is why it's important for business owners to know about the benefits that come from websites with blogs. Here are just 3 that will, hopefully, sway your mindset in a positive direction.

One of the reasons why websites with blogs matter, according to reputable names like fishbat, is that they yield more content. Keep in mind that unless a site has enough meat for people to sink their teeth into, it won't matter how strong the bones underneath are. This is where blogging comes into play, which allows users to submit posts for others to consume. More content is always welcome, especially by Long Island SEO companies.

Another reason why blogs matter is that they can help websites stand out from others. For one, not every site has a blog section, even though they probably should. It's also worth noting that, by continually putting out accurate content, you're able to work against the ever-growing phenomenon simply known as "fake news." When you stand out in a positive way, you gain more attention that will be able to help your brand.

Lastly, sites that have blogs stand a greater chance of building trust with their consumers. Let's say that you click onto a website and you don't see much content there. The basics like product listings and testimonials might be there, but nothing that tells you about a company from a deeper perspective. Blogs are ideal for company owners and employees to express themselves. By doing so, you build trust, which improves your business endeavors by leaps and bounds.

If you have been looking to add a blog to your website, hopefully these 3 talking points have persuaded you to do it sooner. There's no denying the importance of content, not only for SEO purposes but the sake of building your brand as well. However, you cannot simply write anything you want and expect results. Not only must your content be tight from a structural standpoint, but it has to speak to your demographic as well.




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