It's important for businesses to grow, which is a point that no one should overlook. They can continue to offer the same services but in some form or another - be it marketing or what have you - a shift has to take place. This is where the knowledge of an Internet marketing firm can come into effect, since it's likely that the company in question will be able to highlight some of the biggest acquisitions in social media. In recent memory, here are just a few examples.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.
In an effort to bolster its own catalog, as firms like fishbat can attest to, Microsoft purchased the independent game company known as Mojang. While many people, on the outside, may not know what Mojang is, they may be familiar with the company once they understand that it developed the popular video game, "Minecraft." In essence, then, Microsoft owns "Minecraft" and can do with the IP as it pleases. With the importance of content illustrated by any Internet marketing firm, this purchase made back in September is yet another noteworthy one.
In terms of social media and business alike, these events are just a few to bring into discussion. No business is going to succeed if it does not change or improve with the times, which is what these types of stories have been able to illustrate. No one can deny the fact that partnerships can take place and acquisitions can be made by bigger entities. When these are done, though, I believe that it speaks volumes about the undeniable power associated with social media.
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