Sunday 19 October 2014

Plan On Marketing With Facebook? Read This

By Elodia Hotaki


Does your business have a Facebook page? If not, then you are definitely missing out on some great exposure. If it is, make sure you are doing things right. Continue reading for some great advice about Facebook marketing.

If you are using Facebook to market your business, make sure that you completely fill in the "about" section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don't neglect to describe your photos, you will be missing out on key SEO and search capabilities.

Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can control the budget, and the amount of effort put into it is completely up to you. One of the advantages is that a long term commitment is not required. The advertisement can he halted at any time.

When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and give them a great answer. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.

Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.

Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.

Many people follow the new and trendy way to market their business because they are lazy. Luckily, you did not find "trend" information in this piece; you found useful marketing tips. If you utilize the tips in this piece, your campaign is sure to impress.




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