Friday 24 October 2014

Do It Right - Social Media Marketing For Your Business

By Ashly Hem


Now that the business benefits of social media are becoming universally well-known, everyone wants to get in on it. Mastering social media marketing is something that takes plenty of time, work, and dedication. Nonetheless, there are a few basic tips you can follow to jump start your social media marketing success. If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. This strengthens the bond between your brand and your followers. By frequently interacting with people, you establish yourself in their minds as a person and not a business automaton.

In your website content, mention your social media efforts. You could let people know when you've reached a thousand people following you on Twitter in an article, for instance. Thank your fans for showing an interest in your social media site. These articles are typically quickly shared. Combine email marketing and social media. Add a Facebook button or twitter button to the end of your emails. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Use a social media tool that will help simplify your social media efforts, such as Twello or Tweepi. These tools will let you find people that are in your target audience to identify the users that are the most influential. You can identify a list of users to follow, and hope they will follow your updates too.

Do not forget to post a link to your website or blog on your social network profiles. If someone hears about your products on a social network, they will need to have access to more information and see what you use as a storefront before they can decide to buy anything.

The world of social media offers tremendous advertising potential, with huges numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.




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