Tuesday 1 October 2013

Pikmin 3 & How Internet Marketing May Come In

By Rob Sutter


You don't need to search too deeply to see that the idea of the Wii U is one which has not sold that well. In comparison to Nintendo consoles in recent memory, the sales have not been as great, even though the technology has proven better than it ever has before. That being said, how exactly can Pikmin 3 impact Nintendo in the long run? It's one of those subjects should be talked about and I believe that Internet marketing can lend an even greater assist as well.

Nintendo is one of those names which people know about, even if it's within the most casual of standpoints imaginable. If this is the case, then I'd like to think that Pikmin is not the first name that many would have taken into consideration. Mario and Zelda are leagues above it as far as name recognition is concerned but this doesn't mean that there isn't an audience for it. In fact, many Nintendo loyalists have been able to enjoy the series which began on the Gamecube.

In fact, there has been something of a cult following that has been able to get into this action strategy series that has perhaps one of the most nonthreatening aesthetics in gaming history. This is where Nintendo is able to thrive; it doesn't rely so much on creating real-life experiences as it does constantly diving into fantasy. Can the company itself stand to create more mature experiences for its audience? I think that it can but this isn't the series for it.

If it were up to me, I would try to advertise Pikmin 3 utilizing Internet marketing efforts which are most fitting. By this, I mean utilize efforts that will be able to appeal to a younger demographic as well as one which has a childish mindset. After all, Nintendo has never been one to stick to one type of audience, no matter how much you hear about the contrary. Firms like fishbat will be able to tell you how important knowing the demographic is.

The sales of Pikmin 3 in Japan, so far, have actually boded well considering the Wii U's current situation. This first-party title, last weekend, was able to sell marginally better than the first game in the series from retail outlets alone. However, what about the downloadable versions of the game which have not been tallied up by that point? It's entirely possible that first-party names will sell even more of the Wii U consoles, regardless of their popularity in the eyes of the casual audience.




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