Monday 28 October 2013

Achieving Success Through Affiliate Marketing

By Ann C. Otto


Online marketing is probably the most difficult of all promotional strategies at present. Unlike traditional marketing for a specific product with a defined target audience, online marketing covers a vast share of potential clients. It aims to reach different kinds of people regardless of basic demographics like age and geographic location. As marketing experts usually claim, all rules are bent when it comes to online marketing.
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Affiliate marketing is essentially where you would find someone else's product to promote. They would give you, what's called an affiliate link. This affiliate link is unique to you. You would then use this affiliate link to refer other people to purchase THEIR product. If someone that you referred purchased their product, you would get a commission. It's pretty simple really. You promote other people's products or services. You make money. You don't have to mess with customer support, product fulfillment, or anything else that is related to selling your own product.like actually MAKING A PRODUCT!What I would recommend is that you promote information products or downloadable software.

The reason for this is because the markup on these types of products is nearly 100%. It costs the owner of the product almost nothing to sell and eBook or a downloadable software program. You can earn commissions as high as 75%. Generally the rates are 50%-75%. Which happens to be a great commission rate?

One of the most popular online and home-based careers at present is affiliate marketing. It is a commission-based job or business that aims to expand the marketability of a specific brand and product through a wide referral system. If you are an affiliate, you earn through making successful referrals. When the people to which you market a certain product purchase or avail of the item, you are given a commission from the amount of the sale. Affiliate marketing is used mostly by travel and resort companies, which are particularly interested in marketing their establishments.

If, on the other hand, you do affiliate marketing as a business itself then you are focused on hiring affiliates to further expand a certain brand's network. You run the business based on how the products are marketed and the number of successful referrals. This is a career that is really promising because it bears the possibility of large amounts of sales commissions. It can be very successful especially if you are able to tap on good-paying markets.However, just like any work from home opportunities, you have to utilize a reliable affiliate marketing business model to ensure that your venture is a success. There are different business models that can be used for affiliate marketing. Here are some of them:

One of the best ways to make money online is you must have a website or a mini site so you can build an email list of prospective customers. I recommend Word press it is the easiest to use and builds you quality websites very quickly and it is easy to learn. You can find several tutorials for using Word press on You Tube. Make sure that your site is easy to navigate and is keyword rich and has a direct call to action and always provide value to you prospects. Then provide them a sign up form- then they are compelled to sign up and possibly purchase your affiliate offer that you are promoting. A quality landing page is key and has a call to action for your targeted visitors to do what you need them to do. It must have well written text that rates or reviews the product or, a video tutorial that lets visitors learn how to benefit and use the product well and an opt-in form.

The focus given on social media right now is so big that almost anything can go viral in an instant. One post about a very interesting topic can launch a massive online movement. Soon enough, that particular post would be re-posted on a thousand other accounts in the social media world. It can also be posted in video-hosting sites, where people mostly spend long number of hours just browsing through the uploaded videos. This is why viral marketing has become a reliable and very successful business model. It reaches a wide market and increases the sales potential of the product or service that you are marketing. The more people you tap, the greater the chance that the product that you be marketing would be purchased.

Putting up a website is a staple in any online marketing stint. Of course, people would like to see a website that more formally features the company, the brand, and the actual product. Therefore, niche website marketing is a sure way of gaining more potential clients. As it has a niche, you would not need to worry about reaching an audience too wide for what you need to achieve. With a niche website, you only get to tap a target market that has a great potential of becoming an actual client. The approach is also more personalized so your clients would feel comfortable in dealing with them.




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