Sunday 6 October 2013

Follow These Key Steps When You Sell Jewelry Online

By Billy Maso


Opening an internet business seems easy enough, but there are questions you need to ask yourself first. Will you reach a wider market, how will you make a profit, what kind of marketing methods will you use? Read our handy guide for insight on these questions and more!

Including a recommendation engine is a great way to increase your sales. These engines will recommend complementary jewelry to customers for their shopping cart and draw awareness to them. Customer's may then act on impulse buys and your profits will increase.

There are some things that should be kept in mind when stocking jewelry to sell in your store. You will have to remember that other stores will also stock the same or similar jewelry. You want jewelry that are innovative and new, things that are new to customers. Customers will be attracted by jewelry that are new, unique and attractive. You want customers to feel comfortable enough to make a purchase.

Make a video in which you will be showing positive feedback of your jewelry from various customers. This video can also contain clips of you advertising your jewelry yourself. Asking customers to be a part of this video will make it more realistic and authentic for potential customers to believe.

Target marketing is the most effective way to advertise. When trying to pick magazines and website to advertise in make sure you narrow down the ones your intended target reads. That way your advertising to a clientele that currently has an interest in your jewelry product.

Are you sure that your customers are finding what they need? Take a look at your analytics data and see if your customers are abandoning your site before completing a purchase. If so you can figure out what to fix. If they are not abandoning your site then it means you have a 100% closing ratio. If you do, then congratulations. If you don't, you've got a simple way to increase your sales.

Don't under price your jewelry. While it's fine to go a little lower than your competitors, don't go so low that it makes the jewelry product look as if it is low quality and cheap. More than likely, you won't make the sales that you thought you would by under pricing your jewelry.

Eye catching pictures is one of the main things you can do to make a jewelry product stand out to a customer. These visual basics will practically sell the jewelry themselves so it's best to invest in them.

It's always best to keep your communication with past and present customers light hearted and lively so they feel like they are communicating with friends over a business. By representing your business this way you keep an open channel between your business and customers and make them feel valued.




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