Saturday, 14 September 2013

Tips And Strategies For Running A Popular News Website

By Jill Tsai


If you're thinking about creating a latest news information site to increase your business, don't waste time and money attending a course on websites. Instead, we have put together a guide based on years of experience. Follow the steps provided and you can create your own site without the expense of learning from someone else.

Take advantage of the ever growing popularity of "image search". Meta tags are a sure way for search crawlers to pick up on keywords for searches, so by adding meta tags to your images can increase your chances to bring in more traffic. If you're having trouble doing them yourself, there are even some content management systems that will automate the process for you.

Flash may be flashy, but it's really a pain in the world of cyberspace. It slows down the loading time of your pages significantly, and can often malfunction, leaving users staring at an empty space where your site should be. Often times, Flash is not compatible with mobile devices, and that leaves a lot of visitors in the dark. Additionally, it will do nothing to improve your search engine rankings. If you really feel your site can't live without a little pizzazz courtesy of Flash, keep it to a minimum.

A latest news information site without contact information is unlikely to survive. Maintain a dedicated contact page with your email, a phone number and a physical address if your business has one. Providing this information to your customers helps them to see your site as a legitimate business.

It is important that you ask a minimal amount of questions if your latest news information site requires visitors to sign-up. Each field should be as simple as possible and even a non-tech visitor should be able to fill out the form with ease. It is also important that you explain to the user why you are requesting that they fill out a specific form or field and you may want to tell them what the information will be used for.

Full page ads - also called "splash pages" - were never a great idea to begin with. Now that they're completely out of style, it's jarring and quite annoying to visitors when they run into one. Anything you would put on a splash page can go on your home page instead. Let the visitor choose whether they want to view content - don't hit them over the head with it.

Don't get too hung up on search engine optimizing. Obviously search rankings are important, but no one will stay on your site long if it isn't designed for human eyes first. Pay attention to creating a great visitor experience, and the traffic will take care of itself.

Immediately you get the tang of the newsletters that is after subscribing to a popular one, put in writing to the editor requesting or offering to write a piece in the newsletter. You have to write insightful articles once you are given the chance to write. Ensure that you refer to your site at some point in the piece that you write.




About the Author:



No comments:

Post a Comment