Saturday 21 September 2013

The Power Of Blogging - What It Can Do For Your Business

By Ryan Barnes


Thinking about starting a business online or offline, have you considered blogging in your marketing strategy? Blogging can in fact be one of the most critical tools for business especially if doing business online. The fact of the matter is, two decades ago, blogging did not even exist! But fast forward to today, you will find over 150 million bloggers all throughout the internet. Most people have probably heard of blogging and understand that it has something to do with keeping a journal online, but what people do not understand is that blogging can be extremely powerful and quite helpful especially when starting their own business.

In case you are still on the fence about if you should start blogging and if it will bring you good success to your business venture, keep reading. Once you finish this article, you will become familiar with the great things about blogging which could definitely lead you down the path to success!

Advantages of Blogging

Building a Relationship with Your Audience

One vital advantage of blogging is that it creates other avenues for individuals to be engaged with what products you sell or what services you offer. Communicating using a blog is one of the most direct ways in doing exactly that. Your visitors can even share your blog posts on their own blog or social networking sites which could send more people to view your site. If you are looking for exposure, blogging is surely one method to expose yourself as well as your business.

Increase visibility on search engines

With starting your own blog, you can increase your visibility in search engines. When someone does a search for a specific topic and your article relates to that same topic, the individual searching might may see your blog post in their search results. This is really effective especially if your business, product or services is very popular in the market. Blogging is a great method to use in marketing whatever you have to offer. Think about this: more traffic could possible equal more income.

Establishes you as an expert

when it comes to blogging it is extremely important to update your blog as often as you can. The more post you have relating to whatever niche or industry you are in leads a visitor to assume you are an expert in that field. Whenever a client or customer has an interest in what you're offering, they will likely subscribe to you. By having a blog that is updated frequently highlights that you're a professional in your field and it will show your commitment as well.

Get immediate feedback

Feedback is vital when it comes to establishing a business because you need to know what your clients think and just how they feel about what you're offering. By blogging, you may get feedback for a concept you are thinking about implementing before spending resources on it. You can obtain a rundown of how many visitors actually are interested in your current service or product. By blogging and receiving comments or feedback, you can highlight the negatives and positives of the products and services you offer and tweak or make changes as needed.

Inspire

One benefit of blogging is you can share your magnificent perspective on a hot topic and perhaps change people's perspective. Blogging is an expressive medium, a digital canvas containing words, images and even sounds for unlimited possibilities. Whether you plan on a blog for business success or personal entertainment, it is a powerful form of self-expression which may inform, inspire, or incite a riot if not used responsibly (kidding).

Learn more about Blogging as business. Stop by Ryan Barnes's site where you can find out all about Empower Network's Blogging platform and what it can do for you.




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