Sunday 22 September 2013

Online Marketing & What Energy Drinks Must Do

By Rob Sutter


While energy drinks may not be something that I get into, I understand just how great of an audience that they have. I know that many people love utilizing them day after day but I also recognize that there is an audience that does not care for them in the least. That being said, is it possible that these drink brands can become even greater in the eyes of the general public? I believe that this can be the case, especially when online marketing is put into effect.

I understand why there is such a great audience for these drinks in particular. I know that there is the element of taste which is important no matter how you slice it but what about the caffeine? These beverages contain a good amount of it and I feel as though this is helpful for those with packed schedules, students being one group to consider. They may not have all of the time they need to finish various assignments, so who's to say that these cannot be put to use?

With every group that may show support, though, you can be certain that there will always be the one that isn't quite as eager to back such beverages. There have been instances where people have consumed them and went on to have some of the worst crashes imaginable. It's one of the things that can happen when the effect of caffeine seems to wear off after a long stretch of time. It's also possible, depending on sleep patterns, that slumber will not come about as easily.

As you can imagine, the positives are going to have to be seen if online marketing is to be successful. Companies like fishbat have several ways of pushing aside the negative press in order to make ways for stories which are much more enlightening on the matter. This is done through a number of ways, though I feel like reputation management should be considered. It's one of the many methods which can assist a brand in the greatest ways imaginable and, therefore, deserve the attention brought to them.

When I was in school, I knew that there was a lot of consumption as far as energy drinks were concerned. There was an audience then and there is still one today but I think that they would have never appealed to me. No matter how they were advertised, I came to terms with the idea that they were simply not made for me. However, online marketing can easily entice others to invest in them, provided that the methods in place are as refined as possible.




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