Thursday 19 September 2013

4 Steps of Web Design

By Steven McCall


Stage 1 - Design over element

The first stage is to design a website that the chief executive officer, investor, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over impacts or drop-down menus in the design. It's constantly a beautiful design, but the message is clear - style over substance.

Stage 2 - Designing for online presence

In Stage 2, the truth of an inadequate web design begins to hit, usually around 3-6 months after the initial launch. A site will usually get rejected by many of the major directory sites, not be indexed by the significant search engines, or not get the website traffic or sales that were projected based upon the various kinds of advertising techniques made use of. Typically, that's when companies decide that they will try to work with a professional online marketer to advertise the website. Doorway page business, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners succumb to a doorway page business's pitch due to the fact that the wonderfully developed site could not potentially be the problem with low website web traffic. Yahoo may have declined a website, or the website might have been noted in Yahoo and the company can not comprehend why they have no description next to their business name. However in no chance would many ad agencies or doorway page business wish to tell possible customers the reality-- they simply did not design and write an effective web site-- due to the fact that it would mean losing countless pounds in business

Stage 3 - Creating for your audience

By Phase 3, after investing an expensive amount of money on appealing website designs and different advertising methods, website owners usually identify that they did not design or compose an efficient Website for their target audience. Generally, web site owners will generate an usability expert to analyze prospective problems and present different solutions. Bringing in a search engine marketing expert to aid with search-engine friendly web designs & templates early in the design phase can conserve a company hundreds of pounds in online advertising and marketing expenses.

Stage 4 - Website redesign

After cautious usability and search engine visibility analyses, web website owners lastly have an effective web site. A website that is composed, coded and made for user friendliness and online search engine presence generally gets the most website traffic and resulting sales because it was written, programmed, and made for end users.

Conclusion

Web sites must constantly be developed with your target audience in mind, not your very own personal preferences. Colours have meaning. Expert designers understand the psychology of color and using white space to finest project the image your audience wishes to see. (For instance, attempt not to use the color red on a financial site.) Comprehending the products/services/information your target audience is looking for is vital to designing and preserving an efficient web site. When you launch a site, you may need to make an enlightened guess as to what your target audience desires. After that, tools such as website statistics software and reporting from website searches tell you precisely what your visitors are looking for.

Then content and advertising and marketing strategies can be readjusted appropriately. Unless the advanced technology plainly benefits end users, do not use it on your site. If your investor or CEO's or legal representatives like the website, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They're not. Your target audience who will eventually figure out the success or failure of your website.




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