Wednesday 1 May 2019

Long Island SEO: The Most Important Questions To Ask Regarding Long-Tail Keywords

By Arthur Williams


To be seen online, by as many people as possible, you have to invest in search engine optimization. While this is an extensive process, the rewards that it can yield are nothing short of invaluable. It's important to put in the work, though, which brings us to long-tail keywords, which can be used to achieve higher rankings. When it comes to this topic, here are some of the Long Island SEO inquiries that are worth asking.

"I don't know what long-tail keywords are; what are they?" Simply put, long-tail keywords are phrases that companies use to rank online. These are unique in the sense that they are made up on multiple words, with four often being the limit. Regardless, they tend to be more specific compared to broader terms that are usually one to two words at length. Nonetheless, long-tail terms are still useful, as reputable names such as www.fishbat.com will attest.

"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.

"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.

"Is it possible to only use long-tail keywords?" Yes, but it's not ideal. After all, the best SEO strategies incorporate a variety of keywords that help with obtaining space in search engine results. Short and long-tail terms alike go a long way in helping businesses show up more prominently on Google, Yahoo, and other such engines. For those that are looking to make SEO a long-term effort, more keywords should be implemented.




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