Friday 24 May 2019

Implementing Marketing Solutions For SMEs

By Scott Russell


Small and medium sized enterprises need to have marketing strategies in order to grow and be part of the competition in the industry. Being a competitor means that the company is about to become a higher grossing enterprise that is in line with other prominent companies. To achieve this, they need marketing solutions Totowa NJ.

Four Ps of marketing is used to help summarize key factors in building up their brand. This targets the place, promotion, product, and price wherein its usage helps them let customers be aware of their offerings. Strategically, they need to do this at a time and place where high activity levels influence the market.

Understand that business is likened to a game. They need to have a clear and strong strategy in order to have the capital, manpower, and structure in order to play this. As a budding company, their target market for now is small so is customer trust. In order to gain those, they have to study and understand the market.

To create a more defined picture, we are going to use online business as example. In this digital age, people only have to browse the web for viewing the latest products in entertainment, food, and fashion. Most importantly, this business does not require much in terms of capital. Hence, they can take advantage of solutions that are cost effective for implementation.

Usage of social media can be beneficial to them. The reason lies in getting connected to thousands of people every day that may belong to international and domestic markets. This is reachable because everyone has accounts in all its platforms. Teens and young adults use this frequently so they can be up to date on the latest events and trends.

They can hire influencers that are popular in industry or online media. Due to their popularity, anything they post will earn more views in less than one hour. With them, the company does not have to do extensive promotions since they are doing it for them. Do note that they have legal right to refuse endorsements as they so choose.

Brand ambassadors should be given to customers. With them, the company gains an advantage of earning convinced people to buy their product. This is because customer experience trumps other means any day. This is going to spread to others through word of mouth. Giving them that is much more beneficial than hiring actors and other prominent figures.

Fourth is creating an official website. Although a Facebook fan page also contains product information, most people would still prefer to check the website. This is because this has more contents that are all about the product and the company. Moreover, they can measure the website traffic they gained since its launch.

Fifth is press release. The press is a way to let the customers know of their product. This however is only feasible once they have gained substantial profits, a physical office, and good reputation among the market. They then can do a product launch where they invite their partners, influencers, ambassadors, and the press.




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