If you're a business owner, you may have heard the term "search engine optimization" more than a few times. In fact, you might have been told that you need it to grow your company, at least from a digital standpoint. While Long Island SEO is a valuable tool for those that know how to use it, there are many mistruths that can derail any marketing strategy. Here are just a few of the aforementioned mistruths that will keep your own strategy on track.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
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