How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"What marketing services play into reputation management?" Yes, there are numerous marketing services that play into reputation management of the highest level. One of the most important is content creation, which makes sense given how much of a role it plays in SEO. The higher a piece of positive content ranks, the more that it will help public perception as a whole. This is just one of the services that should be implemented.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
"First, what exactly is reputation management?" For those that don't know - and online marketing companies can expand on this further - reputation management is a service that entails the influencing of public perception. This is done by taking information that exists and correcting it. As reputable firms along the lines of fishbat will tell you, this is a process that has to be handled with care. Ergo, not everyone will be able to excel at it.
"What marketing services play into reputation management?" Yes, there are numerous marketing services that play into reputation management of the highest level. One of the most important is content creation, which makes sense given how much of a role it plays in SEO. The higher a piece of positive content ranks, the more that it will help public perception as a whole. This is just one of the services that should be implemented.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
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Kindly consult fishbat if you would like further information regarding reputation management.
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