Saturday 12 May 2018

What You Should Know About Technical Long Island SEO

By Rob Sutter


If you ask anyone what search engine optimization is, you might be greeted with a different answer each time. What may be a common thread, though, is the absence of anything that's related to technical aspects. Long Island SEO efforts are technical, and it's important for marketers and business owners to recognize this so that they can maximize said efforts for the future. When it comes to technical SEO, here is what you should know.

When it comes to Long Island SEO, in the technical sense, page speed is an important topic of discussion. The reason for this, according to the likes of www.fishbat.com, is that most people expect immediacy these days. It's easy to see why, as technology has grown to such a point that moving from page to page should only take a second or two. Any stretch of time that's longer can result in a user clicking away, which doesn't do the bounce rate of the site any favors.

To follow up, a site should be optimized for mobile devices like it would be for computers. After all, most people use their phones and tablets to go online, so it's fair to assume that sites would accommodate for this. Unfortunately, when a site is poorly optimized for mobile, it will prove to be a technical foul of sorts. The user experience will be negatively affected, but the fact that search engine rankings will take a hit will make the importance of mobile-friendliness more evident.

Next, ensure that your site has little to no duplicate content. Not only is this true from page to page, but in terms of the Internet as a whole. For example, if you copy an article from another site and submit it on your site as a blog post, you're not going to receive traffic. In fact, you will end up hurting your site's rankings for a variety of terms. By either deleting duplicate content or editing it so that it's original, your site won't be penalized.

If you want to talk about the most important technical aspects of SEO, links should be noted. One of the reasons for this is that if they're broken, users will be lead to error pages. Not only does this hurt rankings, as covered earlier, but the user will have to wait in order to arrive at their destination. To make the user experience better, development will have to be done to correct these links, thereby reducing or outright eliminating the number of redirects.




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