Friday 6 November 2015

Long Island SEO & The Biggest Facebook Do's & Don'ts

By Paula Hess


Facebook, when used properly, can be one of the most valuable tools for Long Island SEO purposes. Given the fact that it such a massive audience, not to mention various functions, it's easy to imagine why marketers would like to implement this in their work. However, just as this site can be used in right ways, there are wrong ways it can be utilized as well. For this reason, I would like to discuss just a few of the do's and don'ts associated with Facebook.

Do be as authentic as possible. Those who are active on social media know when a company is being disingenuous. For the most part, they can see right through false behavior, meaning that it's important for Long Island SEO specialists to be as real on Facebook as possible. When this happens, it's easier for people to become engaged, thereby potentially being consumers. This is just one point of interest that firms like fishbat can cover.

Don't overlook the importance of engagement. Depending on how well your Facebook page is maintained, you might find yourself seeing a number of comments. While this is great from a Long Island SEO standpoint, being engaged matters just as much. Instead of simply letting those comments fall by the wayside, try to interact and receive a gauge on what they like. This will help you make the most out of Facebook that you can.

Do stay up-to-date on various stories. If you have spent any amount of time on Facebook, you have seen more than a few news stories. These stories are nothing short of important when you consider just how well they get people talking. If you see a trending story that relates to your business, for one reason or another, make it a point to share it out. This can create even more buzz and, potentially, a bit of goodwill for yourself to boot.

Don't forget to include a couple of pictures. It seems like Facebook and images go hand-in-hand, meaning that you should try to implement the latter where appropriate. As you post content, either in terms of new or original stories, incorporate an image to go along with each piece. When this is done, readers will be all the more encouraged to click and see what's there. While it appears simple, the inclusion of images is nothing short of useful.




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