To say that ranking on Google is important would be putting it lightly. In this day and age, Internet is the biggest platform for business, seeing as how just about everyone has access to it. Even though Long Island SEO efforts can help to make this a reality, there are errors which can be made by those who aren't as knowledgeable about Google. For greater rankings to be seen, here are 3 of the errors in question that are worth taking a look at.
According to firms along the lines of fishbat, Google rankings can fall based on the posting of false contact information. Keep in mind that Google users rely on said information to get in touch with the proper authorities, meaning that illegitimate phone numbers and the like can turn them away. It'll also result in Google's reputation being sullied, which is understandably something that the company does not want. This is just one of many talking points experts in Long Island SEO may draw attention to.
There's also the issue of keyword saturation, as you'll come to know in due time. This isn't just a matter of linking to a certain keyword multiple times, even though this can be damaging in the eyes of Google. When the same anchor text is used over and over again, without any sort of alternative, it can be just as harmful. Keep the amount of linking done to a minimum and, over the course of time, you'll start to see more positive results rise to the forefront.
It's also worth noting that loading speed, as it relates to websites, may adversely affect rankings. Keep in mind that the general Internet user is not going to wait terribly long for a website to load up, regardless of the services that said website can offer. Instead, more immediate gratification is going to be highlighted. For a brand to reach a higher ranking, on Google, a loading speed of around 3 seconds or so is going to be of the utmost importance.
As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.
According to firms along the lines of fishbat, Google rankings can fall based on the posting of false contact information. Keep in mind that Google users rely on said information to get in touch with the proper authorities, meaning that illegitimate phone numbers and the like can turn them away. It'll also result in Google's reputation being sullied, which is understandably something that the company does not want. This is just one of many talking points experts in Long Island SEO may draw attention to.
There's also the issue of keyword saturation, as you'll come to know in due time. This isn't just a matter of linking to a certain keyword multiple times, even though this can be damaging in the eyes of Google. When the same anchor text is used over and over again, without any sort of alternative, it can be just as harmful. Keep the amount of linking done to a minimum and, over the course of time, you'll start to see more positive results rise to the forefront.
It's also worth noting that loading speed, as it relates to websites, may adversely affect rankings. Keep in mind that the general Internet user is not going to wait terribly long for a website to load up, regardless of the services that said website can offer. Instead, more immediate gratification is going to be highlighted. For a brand to reach a higher ranking, on Google, a loading speed of around 3 seconds or so is going to be of the utmost importance.
As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.
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