Saturday 31 January 2015

Could Long Island Advertising Agencies Have Covered Wrestle Kingdom 9?

By Rob Sutter


This past Sunday, I took it upon myself to watch Wrestle Kingdom 9. For those who do know, this is one of the landmark pay-per-views under the umbrella of New Japan Pro Wrestling. As a longtime wrestling fan myself, I have never seen anything related to NJPW the entire way through. However, after sitting down with it, I was left impressed. It also made me wonder how Long Island advertising agencies could have further marketed the event.

One of the defining traits of Wrestle Kingdom 9, in my view, was the collaboration done with Global Force Wrestling. Without this, it is unlikely that it would have aired in North America, especially with the commentary done by Jim Ross and Matt Striker. I felt like this helped the show, as a viewer, because it allowed me to better understand who everyone was and what their goals were. Even those who aren't privy to NJPW could get into the show rather quickly.

A show like this can only be judged by its action, though, which is what it delivered. It seemed like Wrestle Kingdom 9 incorporated a number of styles, ranging from old-school professional wrestling to mixed martial arts. No two matches felt the same, which meant that the action felt like it was always moving. Given the fact that Wrestle Kingdom 9 is about five hours long - the longest wrestling show I've ever sat through - a rapid pace was appreciated.

Could Long Island advertising agencies have helped to draw further attention to Wrestle Kingdom 9? It's important to consider that these types of agencies would have to place more of an emphasis on social media, seeing as how platforms under this umbrella can help to transmit information at high volumes. Who's to say that it couldn't benefit Wrestle Kingdom 9 in the days leading up to that very event? Only reputable firms such as fishbat could fulfill such an endeavor, though.

Of course, expansive advertising or not, there's no denying the fact that Wrestle Kingdom 9 is an event that has been able to achieve tremendous degrees of respect. It's an event that has shown nothing but the best of what professional wrestling has to offer. Everything about the show, to my perspective, worked, ranging from the action itself to the strong commentary throughout. If more of these shows make their way stateside, I may have to pay closer attention.




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