Friday 11 April 2014

Webinar Marketing Strategies For 2014

By Adam Roell


Trying to sell products online is a very straightforward process, especially for those that have a background in marketing. By simply creating a website that has your products, and placing a payment button for potential customers to use, targeted traffic to the site will usually allow you to make a good living marketing your offers online.



Unfortunately, doing so may require a substantial amount of money invested in online advertising. In order to bypass the usual costs associated with driving traffic to a website to make sales, you might want to consider using the power of online webinars. The following strategies can be used for any webinar that you set up, allowing you to generate the maximum amount of attendees that will be interested in what you have to sell.

Limited Time Offers Sell More: If you have ever seen an online auction, the reason that they work so well is that people are always afraid to lose something that they want to buy. In the same way, a limited time offer should always be presented on a webinar, motivating them to take action. If you only have a webinar that present your product, and they have no reason to buy it right away, after they leave your online seminar, they may actually forget what you talked about, and you will also not make any money.

In 2014, instead of simply presenting a limited time offer, you should also give people additional bonuses if they act right after the webinar concludes. This will motivate them even more to take action and purchase the products that you are selling.

Although there are several other possible ways to use webinars to generate online sales, by doing joint ventures with other vendors that sell a similar product, you can help them increase their bottom line, and at the same time, make a significant amount of money from the products that you will sell on the webinar.




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