Tuesday 15 April 2014

The Most Important Of Online Paid Advertising Trends In 2014

By Bilal Syed


The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.



Content promotion and advertising: Content marketing continues to rule the internet world. Marketers today have to employ longer, rich and quality content to create awareness to their target audience. Gone are the days when small sized articles would matter, as audiences today are information thirsty. This can also be used to your advantage so do not worry.

We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.

In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.

Because YouTube is the second most visited website behind Google, it is an excellent medium to reach a ton of potential customers very easily. Finally, when you are attempting to come up with a paid advertising campaign, you are going to want to enlist the help of a professional. A professional will be up to date in the latest changes in the business environment and give you the best opportunity to create a successful campaign. So, you can see what we are talking about.




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