If your business deals with packed food items, there can be no denying that the taste of your products is of utmost importance. There also is no denying the fact that consumers are particular when it comes to what they eat. However, taste is not the only aspect in the business that you should be considering. Food packaging is definitely a factor in determining the sales for your product. You ought to know that consumers are also looking out for appealing food packages so you should be keen on keeping up with this. To achieve this, read on and check out some tips that might be helpful.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
Coming up with an overall appealing food pack is another consideration. It should be that your product is able to stand out visually when placed on the shelf along with other products. Take note that there can be a wide selection of similar products to yours so ensure its appeal when already placed alongside the competitions. Do good research on this aspect and maybe try a prototype out in a local grocery and see how it looks like out there.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
One way to save some money on id coder costs is to consider purchasing a model that has been refurbished. There are a few product id companies, such as PrintJet.com, who offer refurbished coders as well as parts and repairs. In addition, you also often can purchase high-quality ink and make-up fluids from product id firms at much lower prices than buying directly from Domino or Altima or VideoJet or another manufacturer.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
Coming up with an overall appealing food pack is another consideration. It should be that your product is able to stand out visually when placed on the shelf along with other products. Take note that there can be a wide selection of similar products to yours so ensure its appeal when already placed alongside the competitions. Do good research on this aspect and maybe try a prototype out in a local grocery and see how it looks like out there.
Of course the design on the front of the package is what draws a customer to your product, but you still need to include bar codes and your ingredient list and nutritional facts on the back. For a food pack to be complete, these should never be disregarded. Bear in mind that there are buyers with health and medical considerations like perhaps allergies and ingredients they want to avoid so they will surely look into this detail.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
One way to save some money on id coder costs is to consider purchasing a model that has been refurbished. There are a few product id companies, such as PrintJet.com, who offer refurbished coders as well as parts and repairs. In addition, you also often can purchase high-quality ink and make-up fluids from product id firms at much lower prices than buying directly from Domino or Altima or VideoJet or another manufacturer.
About the Author:
Keren Kipfer loves researching products for industrial manufacturers like ink jet printers. For further information on parts for a CIJ inkjet printer or to discover about Video Jet equipment, please go to the PrintJet site today.
No comments:
Post a Comment