Thursday 1 August 2013

Network Marketing PPC "content" Vs "search Network" Detailed Analysis

By Marlon Cheezak


Which one is better ... PPC "Content" or "Search network"?

PPC-- In regards to top quality:. I've found that leads that come from the content network actually end up being better and even more responsive leads than those in the search network. Although I've seen this through empirical data, it makes sense if you follow along with me here...

... A person in the search network is chaotic; he's acquired A.D.D.-- a lot of options and inadequate time.

So individuals who find you in the search network usually be temporary visitors. On the other hand, those who discover you in the content network by means of Google, Bing, or Ask on a 3rd party author's web page that had not been even actually searching for you in the first place ... If you've caught their focus with your ad, you have actually got them. An individual who finds you by means of the content network has to go via more psychological steps to obtain to you and at the end of that you have actually acquired their attention ...

PPC-- In regards to traffic:. There is far more traffic in the content network compared to the search network but per click it's harder to get at because it's somewhat harder to control the relevancy factor. Obtaining your advertisement in front of the ideal eyes.

So, you've got to work at it a little more to get your advertising and marketing in sync in that arena. Most marketers give up too quickly on the content network and end up stopping. What does this mean to you?

You stick it out and make it function and you've obtained less competitors. The gold at the end of the passage is much better high quality leads.

PPC-- In regards to cost:. On average the bill of content network clicks will certainly vary greater than the price of clicks in the search network ... You could wind up obtaining $0.05 clicks that change fantastic or $1.00 clicks that are worth every penny. Or, the opposite, clicks that cost absolutely nothing. There is extra leg deal with your end to obtain better clicks in the content network on average than in the search network, however when you do, the sales and the high volume will certainly be big and constant.

PPC-- In terms of relevancy:. ... On average you have to work more to create a relevant advertisement and site to getplaced in the search network than you do in the content network so you'll spend less time with on site keyword optimization in the content network and more time on good marketing principles to make it work.

PPC-- In terms of your advertisement itself:. In the search network your ads have to be very appropriate to the key phrases being bid on, the opposite holds true for the content network. In the content network you have actually reached grab the attention of your potential leads with strongly memorable advertisements, so the regulations are various. An example for the PPC Search Network for the term "network marketing":. Network Marketing Secrets? Wish to make $ in network marketing? Free network marketing video clip exposes all ...

Although this may work in the content network a much better technique would certainly be an advertisement that reads something like ...

NETWORK MARKETING not going so good? Yeah I'm speaking with You ... Ready To Earn money? See the difference?

One is keyword concentrated while the other joins your face bold you to click it. That's my two PPC's pennies for now ... Hope you enjoy them.




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