Saturday 31 August 2013

Winning Tips To Help You Promote Your Business With Facebook

By Wilson Resturbee


There is a good reason why Facebook is becoming an integral part of any business's online marketing strategy. The world's largest social network has so much to offer your business; by not using it to your full advantage you are losing out on potential benefits. How you leverage this brilliant network is what matters the most when it comes to the ways you use it. Here is something to ponder - what is the best approach for your business when it comes to using Facebook? What are some actions steps you can be taking right now to make the most of this prospect?

Be Yourself, Not a Corporation -Social networking is about individuals connecting with each other, so it won't help if you appear to be a large, anonymous company. This means, don't identify yourself by a corporate identity, so if you're a 30 year old online marketer from California, let everyone know this. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. That means you should participate in this environment in the right way and engage with people socially.

Update Regularly: There's a reason why people are joining your fan page on Facebook; it's because they want to stay updated about your business. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Keep in mind that the search engines can index Facebook pages, so you should always make sure to insert your main keyword in your updates. There are many types of updates you can make, so if you feel stuck, just say something that's on your mind or perhaps request their feedback on some issue pertaining to your niche.

Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. Using a keyword in your url is valuable for SEO, and it can allow you to rank well. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook's reach is so wide ranging that it is important you remember that you are always dealing with a global audience. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they're done in such a way that everyone gets your message.

All in all, Facebook is growing day by day, and if you want your business to reach out to your target audience effectively, you should start using the social network for achieving your business goals. If you aren't yet using Facebook, you need to change that immediately because the Internet isn't new anymore and Facebook is its new mantra.




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