Thursday 1 August 2013

How To Easily Run A Reputable News Website Profitably

By Abe Johnson


How are things going with your latest news information site? Are you happy with the amount of traffic that it's drawing? Has your business increased because of your website? If things aren't going so well, don't be discouraged. Read this helpful publication to discover some marketing tools that will boost traffic to your site.

To increase your search results on search engines you can register multiple domain names that point towards one latest news information site. This is a cheap and easy way to create several different roads leading to your website. All of the domain name should be different however they should only be slight variations of each other.

Bold layouts and designs, such as oversized footers, a bold typeface or incorporating graphics can be beneficial for some latest news information sites. These elements will help your website stand out and will grab the viewers attention. However, it is important to ensure that the site remains readable and easy to navigate if you incorporate these bold elements.

Conduct A/B testing on ads and landing pages to find the best option for promoting your latest news information site. This data will tell you what your consumers prefer. Use that information throughout your marketing strategy.

If you have dead links or links that go to dead pages on your latest news information site you need to remove them. Reviewing all the links on your website will ensure that you're not sending visitors to a dead end. It is important that you periodically review all of the links on your site. The reputation of your site will be damaged if customers come to your site and receive broken links too often.

Make sure users have more than one way to get a hold of you to really drive the point home that you're running a legitimate business that really cares about its users. Include your email address, your business phone, physical address, and maybe an instant messenger user name. This will reassure your customers that you are trustworthy when you don't try to hide your identity.

Give some preferential treatment to your existing customers. Whenever you are about to launch any new products, send your existing customers a special offer before you make the items publicly available will make them feel appreciated and they will make a beeline to buy from you.

With your industry or specialty area as your focal point, come up with either a day by day or weekly news brief. Doing this will keep your site fresh in the presence of major search engines and offers assistance while spreading a broad net so as to fish for top search engine positions.




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