Friday 3 August 2018

Linkedin & The Top 4 Perks Of Connecting, By Long Island Advertising Agencies

By Rob Sutter


As any Long Island advertising agency can attest, LinkedIn is one of the most unique social media platforms in the world. Its focus on professional networking helps it stand out and it's safe to assume that you have an account on the site already. Are you getting the most out of the site in question, though? Perhaps you aren't connecting to as many people as you should. Here are 4 reasons why you should take the time to do so.

LinkedIn connections offer numerous benefits, including the expanded social media network on your end. If you're active on this site, it makes sense to connect to those that are relevant to your industry and interests alike. You should also reach out to those that, in your opinion, can help develop meaningful relationships from a business standpoint. A sizable network goes a long way in the eyes of companies like fishbat, but this is just one of the many benefits to make note of.

Another reason to make meaningful connections on LinkedIn is the potential for business. For instance, if you work for a company that specializes in IT, it would make perfect sense to connect to office managers and owners. After all, these will be the individuals in charge of operations, which include computers, telephone, Internet, and the like. Depending on who you connect to, you can see increased leads on LinkedIn.

You can also connect with more people so that the content you share has increased reach. When you connect with others on LinkedIn, anything that they post or share will show up on your feed, depending on how relevant it is to your interests. The more relevant said content is, the higher it will appear, which means that it will leave an impression. If you're planning on amping up your LinkedIn content efforts, an expanded social network is nothing short of beneficial.

If these perks aren't enough to convince you to connect on LinkedIn, consider how it can help you as a thought leader in your industry. A thought leader, for the uninitiated, is an individual whose views on a subject or topic are seen as reputable or meaningful. This is the type of the individual that someone would consult if they're stumped on a question or would like to obtain guidance. As you help your fellow LinkedIn users, your position as a thought leader will strengthen.




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