Wednesday 15 August 2018

Common Long Island Web Design Myths: What's The Truth?

By Arthur Williams


Websites are nothing short of common in the business world today. If you wish to be successful in the digital age we live in today, having a presence online is vital. In the process of developing a website, though, you might come across certain pieces of information that, when viewed under a microscope, simply fail to hold up. With this in mind, here are just a few myths debunked by website development companies.

"If the homepage is good, nothing else matters." This is the first of many web design myths that deserve to be debunked. The homepage should catch the attention of the user, improving engagement in the process; this can't be denied. However, the homepage alone won't result in success, which speaks to the multifaceted nature of web design in general. Content, navigation, and linking strategies are just a few other examples to consider.

"If I'm a small business owner, I don't need a website." It's expected for big brands to have their own websites. For this reason, you might think that, as a small business owner, a website isn't as necessary. This couldn't be further from the truth, as a well-designed site can fulfill a number of purposes. Even if it's something as simple as providing information to the public, your business shouldn't be without a presence on the Internet.

"All websites should appear the same." This isn't exactly true, as websites should be different in a number of ways. For instance, the content they present should be different. Few things lower a site's ranking as much as duplicate content, which means that keeping things fresh in this regard is important. This is just one example, but the truth remains that making websites appear the same isn't conducive to business.

"Every element on a website should be three clicks or so away." The three-click rule isn't a necessity, despite what you may think. While the common concept is that the information a user needs should be found within three clicks, this doesn't mean it has to be followed all the time. In fact, there might be situations where this is impossible, especially for sites with multiple internal pages. As long as the user experience remains the focus, the lack of the aforementioned rule won't be a deal-breaker.




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