Long Island SEO companies are nothing short of busy, meaning that they may not update their social media accounts until the day they're meant to be. This can make matters more taxing than they should be, which is where content calendars can come into play. Not only do these keep things organized, but they can help businesses obtain more traction online. With that said, here are a few content calendar do's & don'ts that will go a long way.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
DO ensure that your content has variety. The best content calendars are developed with variety in mind, which makes sense. You don't want to give your audience the same type of content every single day, so change things up. Reputable authorities like fishbat.com may tell you to share a relevant news article one day and a self-promotional post the day after. This is just one of many ways to keep your content calendars varied.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
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