Friday 3 November 2017

4 Reasons Smartphones Matter For Website Development Companies

By Arthur Williams


Smartphones are, without question, some of the most convenient items we have these days. In fact, it's easy for us to take them for granted considering how often we have them on us. We use them for everything from talking to people to going online. It's the latter that's of importance to website design companies across the board. Here are 4 benefits of using smartphones to access the Internet, showing why this trend isn't slowing down anytime soon.

One of the reasons why smartphones matter, as far as the work of website development companies is concerned, is because of how quickly they load websites. Given the fact that these sites tend to be more visually simplistic on these devices, it's almost a no-brainer that they'll run smoother. Even so, it's a noticeable benefit that makes smartphones more appealing. Reputable agencies like Lounge Lizard would be hard-pressed to disagree.

Another purpose that smartphones can serve, from a web design standpoint, is the unique content that they can show compared to desktop and laptop computers. Written content is especially prevalent, and there are a few reasons for this. Not only do smartphones have less screen size, meaning that content has to accommodate them, but duplicate content can result in a negative SEO impact. To say that unique matters would be an understatement.

It can also be argued that websites accessed via smartphones have lower bounce rates. This is important since business owners want people to say on their sites for extended lengths of time. One of the reasons why someone might stick around is because a site engaged them enough to do so. Mobile devices seem to have a greater chance of maintaining one's attention, which is another important reason that should be noted.

Lastly, unlike other devices used to access the Internet, smartphones are portable. We carry these devices with us everywhere, meaning that it's possible for us to go online anywhere. If you're waiting at a doctor's office, for example, it's possible for you to connect to the Wi-Fi and check out your favorite site until your name is called. This is just one example, but it speaks volumes about the versatility that smartphones offer.




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