Friday 28 August 2015

Ring Of Honor & How A Long Island Advertising Agency Can Help

By Jason McDonald


In June, Ring of Honor struck a deal with Destination America to air its programming on that very channel. This was a big move for the popular pro wrestling company, as it was now able to reach more households than it was in the past. With that said, marketing can always play a larger role, which is why I feel like a Long Island advertising agency or equivalent would be able to help. With that said, here are a few details to help get you started.

Ring of Honor, for the uninitiated, is a wrestling promotion that was founded in 2002. The purpose that it served was to cater to an older group of wrestling fans that felt disenchanted by what they were seeing on television on a weekly basis. Even though it developed an underground fanbase, it was the recent deal with Destination America that, in my view, truly set things into motion. Now, ROH has the ability to reach more eyes than it was able to in the past.

The only television that Ring of Honor had beforehand was via Sinclair Broadcast Group, which has been a long-time affiliate of the promotion. Up until a couple of months ago, wrestling fans had to scour the Internet for matches and shows that the promotion in question put on. With this new deal, though, awareness has been built to a greater level. Even so, more work can stand to be completed, especially when you think about the importance of marketing.

There's much to talk about when it comes to the excitement that a Long Island advertising agency can generate. I am sure that many others can attest to this, given the importance of services like SEO, social media management, and web design. Even though some of these may be more useful to Ring of Honor than others, I believe that they matter all the same. It's just a matter of knowing what's most necessary, which firms such as fishbat can evaluate.

Even though different services may be used, I believe that Ring of Honor will live or die through the audience it has created in the past. Since 2002, it has become something of an underground powerhouse, not unlike Extreme Championship Wrestling in the 1990s. ROH, much like the previously mentioned wrestling company, embraced the fact that it appealed to an older group of wrestling fans. As a result, it stands the chance of obtaining as much success as it would like.




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