Friday 21 August 2015

Areas That An International Business Requires The Services Of International Business Intelligence Service Providers

By Ruthie Livingston


International business is more than just producing and selling goods and services. A business needs to be informed on what the customers need and what its rivals are up to. This prevents the erosion of a business competitive advantage to its rivals together with its profits. Business intelligence keeps a firm on top of its game. A competent international business intelligence service provider can be of help in assisting the firm in several areas.

The international entrepreneurship intelligence service providers exploit the data warehouse to mine for vital statistics and other facts to come up with a true picture of the industry standing and the organization performance. This information enables a company to project its future and come up with plans to counter competition or improve its product offering.

In nearly all multinational markets, the firm is not the only firm offering the market with certain types of solutions, there are of course many others offering similar goods and competing for the same customers. To succeed the enterprise must serve the customers better than its competition. This requires the company to be ahead of competition in innovation and adopting the latest technologies that assist it lower costs while producing better products. Using intelligence, it is able to know what is about to be introduced in the market and what new ideas the rivals are implementing.

Crisis management is very vital to prevent the firm from going down. A multinational company is threatened by several elements in the market due to the facts it deals with different political and socio-economic landscapes. It may make judgment errors and cause damage to its production or marketing systems, may be blackmailed by its rivals and suffer from political upheavals. The intelligence assists identifying vulnerable areas, authorities that the enterprise can lobby, and strategies for dealing with damaged goods or reputation.

A business must always provide the right solutions to customer needs. When getting into new markets, the enterprise may not be familiar with customer preferences, tastes, and unique needs of its clients. Research is required to ensure that the market is served with the right solutions. The firm can seek assistance from international entrepreneurship intelligence firms in determining customer needs, planning on market entry, and developing effective marketing plans. This helps the firm grow its market share and beat its rivals at the marketplace.

There are several risks that a firm is exposed to in different regions in the international marketplace. Such risks include potential damage to assets, energy problems, brand and reputation damage, problems in getting raw material, lack of expertise in some area among others. A firm may hire an international entrepreneurship intelligence service provider to assist in developing an enterprise risk management plan, identifying the vulnerable areas, and helping come up with a backup plan.

At some point, a firm will find itself in a legal battle with clients, authorities, and rivals. There may be cases where customers may claim that the products are defective, officials looking for a bribe and so forth. Such requires the ability to do a proper private investigation to avoid getting losses. An international entrepreneurship intelligence company would assist in interviewing witness, taking statements, and investigating all circumstances surrounding the incident that may be in question.

If a conglomerate were a person, its management would be the eyes, its workforce be its hands investors become the legs while the business intelligence takes the place of its brain. Doing business blindly leads to serious business mistakes, loss of customers and trampling by company rivals.




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