Monday 2 March 2015

Can Online Marketing Companies Support The Puppy Bowl?

By Arthur Williams


Now that the Super Bowl craziness has subsided, I believe that it is time to talk about one of the lesser-known attributes of that very day. I am, of course, referring to the Puppy Bowl, which takes places on TV during that very Sunday. Those who consider themselves animal lovers know all about this event and may even tune in to watch it. For those who are less familiar with this, I believe that it's a topic for any and all online marketing companies to cover.

For those who do not know, the Puppy Bowl is a television program that showcases a group of puppies playing around a makeshift stadium. In order to make the event more legitimate, for lack of a better term, commentators speak over the events of the Puppy Bowl itself. To say that this event is popular would be an understatement. This is further illustrated by the fact that this event has been going strong since 2005, which makes it a Super Bowl season hall mark of sorts.

One of the reasons why the Puppy Bowl has fared so well, according to firms such as fishbat, is because it appeals to quite a broad audience. As popular as the Super Bowl is, it's clear that not everyone is going to be into sports. However, I'd like to think that there's just as strong of an audience that is animal-loving, to put it simply. Online marketing companies can immediately look at the Puppy Bowl and see how it can attract a strong viewing audience during this time.

If this isn't enough, the Puppy Bowl is often followed up by the Kitty Half-Time Show, which is more or less what you'd expect it to be. Basically, at the 1 hour, 15 minute mark, 30 minutes are spent showcasing small cats playing on the field. What this means is that if you aren't necessarily the biggest dog lover, you may be amused by the showcase of several kittens playing together. In a way, this ensures that the Puppy Bowl covers all of the bases.

I believe that the Puppy Bowl is a yearly success for several reasons. It is able to appeal to our love of animals, as human beings, especially during a time when most sports fans are going to be more intense than ever. I'm glad to see that the Puppy Bowl has become so popular and I am sure that this level of popularity will only rise in due time. To me, this is a matter of effective marketing and how well it will be able to appeal to the general audience, sports-related or otherwise.




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